The UAE has long been a magnet for international celebrities, with global icons from both Hollywood and Bollywood taking on ambassadorial roles for its tourism campaigns, luxury brands, airlines, and entertainment destinations. From Bollywood reunions to Hollywood blockbusters, let’s explore the famous faces who have been at the forefront of UAE’s branding over the years.
Hollywood Celebrities as UAE Brand Ambassadors
1. Tom Cruise – UAE Tourism & Burj Khalifa
Hollywood superstar Tom Cruise became synonymous with Dubai after performing breathtaking stunts on the Burj Khalifa for Mission: Impossible – Ghost Protocol (2011). His admiration for the city has made him an unofficial ambassador, boosting its global recognition.
2. Will Smith – Visit Dubai & Real Estate Ventures
Will Smith has openly expressed his love for Dubai and has been involved in several promotional activities for the city’s tourism. His frequent visits and association with high-end real estate projects have strengthened his connection with the UAE brand.
3. Zac Efron & Jessica Alba – Dubai Tourism Campaign
Hollywood actors Zac Efron and Jessica Alba were featured in a Dubai Tourism campaign titled A Brand New You (2021). The campaign showcased Dubai’s diverse attractions, from luxury hotels to adventure sports, reinforcing its status as a premier tourist destination.
4. Gwyneth Paltrow & Kate Hudson – Emirates Airlines
Emirates Airlines, one of the world’s leading carriers, has collaborated with several Hollywood celebrities, including Gwyneth Paltrow and Kate Hudson, to enhance its luxury brand image. Their endorsements have highlighted the airline’s premium services.
5. Ryan Reynolds – Etihad Airways
Hollywood’s Ryan Reynolds has collaborated with Etihad Airways, featuring in promotional campaigns that emphasize the airline’s luxury travel experience. His witty and charismatic presence has resonated with global audiences.
Bollywood Celebrities as UAE Brand Ambassadors
1. Shah Rukh Khan – Dubai Tourism & Real Estate
Bollywood megastar Shah Rukh Khan has been a long-time ambassador for Dubai Tourism, starring in multiple promotional campaigns such as Be My Guest. He also owns properties in the city, further strengthening his ties with the UAE brand.
2. Salman Khan – Etihad Airways & UAE Real Estate
Bollywood superstar Salman Khan has been associated with Etihad Airways, endorsing its premium travel experience. He also owns property in Dubai and frequently promotes the city as a second home for Bollywood celebrities.
3. Ranveer Singh – Yas Island Abu Dhabi
Energetic Bollywood star Ranveer Singh was appointed the brand ambassador for Yas Island Abu Dhabi in 2022. His campaigns highlight the island’s thrilling attractions, including Ferrari World and Warner Bros. World Abu Dhabi.
4. Hrithik Roshan – RAKBANK & Tourism Campaigns
Bollywood’s Hrithik Roshan has endorsed RAKBANK (Ras Al Khaimah Bank), contributing to its brand visibility. He has also participated in various UAE promotional events over the years.
5. Aishwarya Rai Bachchan – Long-Standing Connection with UAE Brands
Bollywood icon Aishwarya Rai Bachchan has collaborated with UAE-based luxury brands and real estate projects. Her association with Longines (endorsed in Dubai) and multiple UAE events has reinforced her status as an unofficial brand ambassador.
From Bollywood legends like Shah Rukh Khan and Ranveer Singh to Hollywood superstars like Chris Hemsworth, Ryan Reynolds, and Nicole Kidman, the UAE continues to attract global icons for its tourism and luxury brand campaigns. With more high-profile collaborations on the horizon, the UAE is set to remain a hotspot for celebrity endorsements and world-class promotions.
