Toyota has officially pulled the covers off its first Land Cruiser Hybrid, and where better to launch it than right here in the UAE? As the region’s off-road capital and a key testbed for extreme terrain, the Emirates served as the ideal launchpad for this bold new evolution of an automotive icon.
⚡ Power Meets Efficiency
Gone are the days of choosing between power and sustainability. The new Land Cruiser Hybrid is powered by a 3.5L twin-turbo V6 engine paired with a parallel hybrid system, pushing out a jaw-dropping 457 horsepower and 790Nm of torque—making it the most powerful Land Cruiser ever produced by Toyota.
That’s 20% more torque and 40% quicker throttle response than petrol-only versions. Whether you’re conquering dunes in Liwa or cruising down Sheikh Zayed Road, the performance speaks for itself.
🌍 Designed for the Desert—and Beyond
This isn’t your average city hybrid. Toyota has tested this beast across the UAE’s deserts, wadis, and mountain passes. The battery? Fully waterproof. The chassis? Built on Toyota’s TNGA-F platform with full-time 4WD and locking differentials. Even if the hybrid system fails, you can rely on the petrol engine to get you home—something only a Land Cruiser would dare to promise.
It’s also loaded with Electric Power Steering (EPS) for sharper low-speed handling off-road, and features a 1,500W onboard inverter—meaning you can run electric appliances at your desert camp from the car itself.
💎 Trims, Badging, and Price
Two variants—VXR and GR-S—are now available in showrooms across the UAE. The VXR features Jet Black Hybrid bumpers, while both sport the distinctive “Beyond Zero” hybrid badging at the back and 457TT decals on the sides. Starting price? AED 389,900.
It’s a high-tech, high-luxury statement vehicle—perfectly suited for the Gulf’s appetite for innovation and rugged elegance.
🛡️ Smarter, Safer, and Sharper Inside
Inside, the Land Cruiser Hybrid doesn’t compromise. You get Toyota Safety Sense 3.0, complete with adaptive cruise control, emergency stop assist, lane tracing, and more. A premium infotainment display, off-road monitors, and ventilated seats round out the driving experience—whether you’re in Downtown Dubai or the Empty Quarter.
📈 A Statement for the Future
As the UAE continues its drive toward a Net Zero 2050 future, Toyota’s move to hybrid power in its flagship model feels right on time. This isn’t just about saving fuel—it’s about setting a new benchmark for sustainable luxury and performance in the region.
“We’re proud to introduce this electrified milestone to a market that has helped shape the Land Cruiser for over 70 years,” said Jacques Brent, Managing Director at Al-Futtaim Toyota & Lexus.
🏁 Final Take from The Gulf Talk
If ever there was a hybrid made for the Gulf—it’s this one. Rugged, powerful, and built for the sand, city, and everything in between. Toyota’s Land Cruiser Hybrid isn’t just a nod to the future; it’s a full-on embrace.
Whether you’re a dune-basher, a city cruiser, or an off-road weekend warrior—the 2025 Land Cruiser Hybrid promises to be the ultimate all-rounder for the Gulf lifestyle.
